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Tales Spirited Awards
Project type
Creative Direction, Strategic Planning, Project Management
Date
2019-2022
Photography/Videography
Cory James Photo, 4th Row Films
Tales of the Cocktail Foundation's Spirited Awards is the global drinks industry's most revered awards program. Since its founding in 2007, the Spirited Awards® has become one of the industry’s most sought-after awards, recognizing beverage professionals, products, establishments, journalists, and media across every facet of the spirits and cocktail community on a global scale.
Acting as Creative Director for the Spirited Awards, from 2019 through 2022, is one of my favorite career achievements. I was able to pivot the ceremony to a virtual, then hybrid, and back to an in-person event. Reimagining and engaging our audience and talent along the way.
In addition to the ceremony, I created and project managed the strategic development of the Digital Playbill, Spirited Awards Directory, and Official Media Partnership with FORBES.
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