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Singapore x Tales
Project Type /
Special Projects Management, Creative Direction, Brand Strategy, Business Development, Strategic Partnership
Date /
2022 - 2023
Photography + Videography /
Epitome Collective, Magic Bus Films
Creative Production /
OFFSITE
In July 2022, Tales of the Cocktail Foundation (TOTCF) announced a partnership with the Singapore Tourism Board (STB) to showcase the multifaceted culture of Singapore and celebrate the talent within the island nation. This two year project was the outcome of an approved Singapore Tourism Board Leisure Events Fund (LEF) grant where I was both special projects manager and led the concept development for Tales of the Cocktail Foundation.
TOTCF and STB highlighted the extensive drinks industry talent of Singapore with features on the TOTCF website and social media platforms; a variety of events celebrating the 2023 Spirited Awards Singaporean nominees; and a Singapore Residency at TOTC2023– reaching over 28M impressions and 340K engagements.
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