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Shindig No. 9 - Billy Reid

Project Type /

Special project management, stakeholder engagement, business development, experiential marketing

Date

August 2017

It was an honor to encapsulate nearly four years working with CFDA-award winning designer and retailer, Billy Reid, by being asked to be the inaugural VIP concierge for the brand's top clients at Shindig No. 9.

As Store Director, I led the New Orleans team in developing client relationships, resulting in a booming $1M+ sales revenue and an unmatched UPT on the store level. To create community and nurture client relationships, I curated quarterly in-store programming, weekly clientele meetings, and trained our staff to create detailed EOD recaps and client notes.

My store's performance allowed me to lead roundtable discussions for biannual symposiums for store directors, develop the brand's Made-to-Measure operations on a company-wide level, and develop the structure for the first VIP experience for the brand's top clients.

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